Sponsor a Snug Teddy & Book
Give a Child Comfort and Belonging

“Your support provides cuddly companions and books to children navigating the care system.”

💛About the Snug Project

The Snug project is a heartfelt initiative that supports children in care by offering them a comforting teddy and a story book designed just for them.

Ever child deserves comfort, care and a sense of belonging, especially during times of change. For children in care, moving into a new home or facing transition can feel frightening and overwhelming. The snug project was created to make those moments a little softer.

Each child receives their very own Snug teddy and storybook a gentle companion and a reassuring reminder that they are not alone. Snug isn't just a teddy bear, Snug is a symbol of safety, warmth and hope. The book tells Snug's story in a way children can connect with, helping them to make sense of their feelings and find comfort in knowing that their story matters.

With your support, we can give a child in care something to hold onto, something that feels like theirs. A small gesture with a big impact, helping ease fear and bring a smile during one of life's scariest transition's.

Every donation helps us place a Snug teddy and book into the arms of a child who needs it most.

Make a difference

Change starts with people like you. Your donation helps make a real impact, one action at a time. Together, we can do more.

Frequency

One time

Monthly

Yearly

Amount

£25

Other

“Thank you for supporting the Snug Project. Every gift helps bring comfort, hope, and connection to children in care.
You are helping us make a difference, one Snug at a time.”

Snug’s First Night 🌙

Snug’s First Night tells the story of a little teddy on his very first night with a child in care. Told from Snug’s perspective, the story gently follows his journey as he experiences the emotions of his new friend: uncertainty, fear, and curiosity about this unfamiliar world.From bedtime routines to the quiet moments when a child might feel scared or alone, Snug is there, a comforting presence, a listening ear, and a steady companion.

The story helps children see that it’s okay to have big feelings, and that even small things like a teddy or a familiar routine, can bring reassurance. At the front of the book, you’ll find a special message for children, reminding them that they are brave, loved, and not alone. There’s also a journal section at the back, inviting children to express their feelings, draw, or write about their own experiences, helping them process emotions and celebrate small victories.

Snug’s First Night isn’t just a story, it’s a toolkit for comfort, understanding, and connection during a challenging time. Every copy purchased also supports the Snug Project, spreading reassurance and warmth even further.

Attachment & Relationships 💛

At its core, the Snug Project is about building secure relationships, even when life feels uncertain.

Children in care have often experienced fractured attachments. Snug offers a consistent, non-judgmental companion that can help:

Soothe separation anxiety
Reinforce emotional security
Encourage relational trust
Support co-regulation with carers and professionals

Snug acts as a transitional object, easing the stress of change and offering children a way to externalise emotions safely. When introduced intentionally by carers, Snug can become part of the therapeutic relationship-building process.

Professionals and foster carers will find Snug helpful in:

Creating shared moments of connection
Supporting bedtime and calming routines
Acting as a safe prompt for difficult conversations

Sponsor a Snug Teddy & Book Give a Child Comfort and Belonging