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SNUG & CO.
Comfort Care and Connection
"Every Snug sold helps a child in care feel safe and loved"
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Upcoming Events
First Night in Care Webinar
The first night in care can be confusing, overwhelming, and emotional for a child. Even when a child is safe, the experience can feel unfamiliar and unsettling. This webinar explores the child’s experience and introduces the Snug Project, showing how the Snug teddy and the Snug First Night book can be used as a trauma-informed toolkit to support attachment, emotional regulation, and comfort.
All donations from this webinar go directly to the Snug Project, helping provide comfort, connection, and support to children entering care.
Sessions / Dates
Session 1
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Date & Time: 26th Feb, 10:00 -11:00 am
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Format: Online via Google Meet
Session 2
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Date & Time: 26th Feb, 13:00 -14:00 pm
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Format: Online via Google Meet
Snug Pack Sign-Up
After attending the webinar, participants will have the opportunity to express interest in receiving a Snug packs.
Availability is limited, and packs are provided based on connection and feedback to ensure the child’s experience is supported in the most meaningful way.
Please sign up below
Thu 16 AprFirst Night in Care WebinarJoin our live First Night in Care Webinar via Google Meet to explore: Ways to nurture attachment, relationships, and emotional wellbeing. How small comforts, like Snug, can make a real difference during a child’s first night.- Thu 16 AprFirst Night in Care WebinarJoin our live First Night in Care Webinar via Google Meet to explore: Ways to nurture attachment, relationships, and emotional wellbeing. How small comforts, like Snug, can make a real difference during a child’s first night. How children can feel when entering care.
Multiple DatesMon 08 JunLive Virtual EventThree-part online webinar for custody staff exploring trauma, behaviour, and practical strategies to support care-experienced young adults.
The Snug Teddy
A hug in teddy form
When a child enters care, everything can feel new and unfamiliar. New home. New faces. New rules. Even if a child’s family is supportive, change can be overwhelming and sometimes lonely.
Snug is there for those moments. Snug is more than a teddy, it’s a companion, a friend, and a source of comfort a child can hold close when everything else feels different.
Where the Idea Came From
Snug was created from a deep understanding of the importance of attachment and relationships in a child’s life. Many children experience disruption or loss when they move into care, and even small changes can feel unsettling.
Each Snug is transactional, it belongs only to the child, giving them a safe, personal comfort item they can rely on without rules or ownership conflicts.
It’s inspired by the moments that matter most: a first night in a new home, a difficult day, or a quiet moment when a child just needs a friend to hold.
Why Snug Matters
Being in care can bring a mix of emotions. Children may feel anxious, unsure, or in need of something familiar and reassuring. Snug helps by offering:
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Comfort during big transitions, a soft, gentle friend to hold through first nights and new experiences.
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Connection and reassurance, a consistent presence that supports attachment and helps children feel they can trust and bond with the world around them.
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A sense of ownership and control, Snug belongs to the child alone, giving them something reliable and entirely theirs amidst a changing environment.
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Support for emotional wellbeing, helping children process feelings and navigate new relationships with carers, peers, and family.
Snug doesn’t replace family or carers, but it supports healthy attachment and the building of positive relationships, giving children something they can call their own as they adjust to change.
Snug is part of a wider effort to support children in care. You can find out more about the project and ways to help on our Donate page
Every child deserves comfort. Every child deserves a Snug.
Snug’s First Night
Snug’s First Night tells the story of a child’s first night in care, showing how Snug helps them feel settled, comforted, and ready to start forming relationships in a new environment.
The book helps:
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Children understand and express their feelings.
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Carers and professionals support children’s emotional wellbeing and attachment needs.
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Everyone see that adapting to care takes time, and that small comforts like Snug can make a big difference in helping children feel connected and in control.
See the book here
