Support The Snug Project.
Bring Comfort to a Child in Care.
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SNUG & CO.
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Bringing Comfort Connection & Care to Children in the Care System
💛 About the Snug Project?
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The Snug Project is a heartfelt initiative that supports children in care by offering them a comforting teddy and storybook designed just for them.
Every child deserves comfort, care, and a sense of belonging, especially during times of change. For children in care, moving into a new home or facing an uncertain transition can feel frightening and overwhelming. The Snug Project was created to make those moments a little softer. Each child receives their very own Snug teddy and storybook a gentle companion and a reassuring reminder that they are not alone.
Snug isn’t just a teddy bear. He’s a symbol of safety, warmth and hope. The book tells Snug’s story in a way children can connect with, helping them to make sense of their feelings and find comfort in knowing that their story matters too.
With your support, we can give a child in care something to hold onto, something that feels like theirs. A small gesture with a big impact, helping to ease fear and bring a smile during one of life’s scariest transitions.
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✨ Every donation helps us place a Snug teddy and book into the arms of a child who needs it most.

Snug’s First Night 🌙


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Snug’s First Night tells the story of a little teddy on his very first night with a child in care. Told from Snug’s perspective, the story gently follows his journey as he experiences the emotions of his new friend: uncertainty, fear, and curiosity about this unfamiliar world.From bedtime routines to the quiet moments when a child might feel scared or alone, Snug is there, a comforting presence, a listening ear, and a steady companion. The story helps children see that it’s okay to have big feelings, and that even small things like a teddy or a familiar routine, can bring reassurance. At the front of the book, you’ll find a special message for children, reminding them that they are brave, loved, and not alone. There’s also a journal section at the back, inviting children to express their feelings, draw, or write about their own experiences, helping them process emotions and celebrate small victories.Snug’s First Night isn’t just a story, it’s a toolkit for comfort, understanding, and connection during a challenging time. Every copy purchased also supports the Snug Project, donating a book to a child in care, spreading reassurance and warmth even further.
Attachment & Relationships
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At its core, the Snug Project is about building secure relationships, even when life feels uncertain.
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Children in care have often experienced fractured attachments. Snug offers a consistent, non-judgmental companion that can help:
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Soothe separation anxiety
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Reinforce emotional security
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Encourage relational trust
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Support co-regulation with carers and professionals
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Snug acts as a transtional object, easing the stress of change and offering children a way to externalise emotions safely. When introduced intentionally by carers, Snug can become part of the therapeutic relationship-building process.
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Professionals and foster carers will find Snug helpful in:
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Creating shared moments of connection
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Supporting bedtime and calming routines
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Acting as a safe prompt for difficult conversations

The Snug Wales Pilot

The Snug Wales Pilot is the first large-scale delivery and evaluation of the wider Snug Project.
With funding from The National Lottery Community Fund through National Lottery Awards for All Wales, the pilot will support 500 children entering care across Wales.
Each child will receive their own trauma-informed Snug first-night welcome pack, designed to provide comfort, reassurance, emotional support and something that belongs entirely to them during a time of significant change.
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The pilot includes:
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500 Snug first-night welcome packs
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Trauma-informed First Night in Care training
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Resources for children, carers and professionals
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Partnership working with local authorities and other organisations
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Feedback from children and carers
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Evaluation of the project’s delivery and impact​
Learning from the pilot will help strengthen the Snug model and inform its future development across Wales and beyond.
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The Snug Wales Pilot is funded by The National Lottery Community Fund.
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