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SNUG & CO.
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Bringing Comfort Connection & Care to Children in the Care System
💛 What Is the Snug Project?
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The Snug Project is a heartfelt initiative that supports children in care by offering them a comforting teddy and storybook designed just for them.
Every child deserves comfort, care, and a sense of belonging, especially during times of change. For children in care, moving into a new home or facing an uncertain transition can feel frightening and overwhelming.The Snug Project was created to make those moments a little softer. Each child receives their very own Snug teddy and storybook a gentle companion and a reassuring reminder that they are not alone. Snug isn’t just a teddy bear. He’s a symbol of safety, warmth, and hope. The book tells Snug’s story in a way children can connect with, helping them to make sense of their feelings and find comfort in knowing that their story matters too.
With your support, we can give a child in care something to hold onto, something that feels like theirs. A small gesture with a big impact, helping to ease fear and bring a smile during one of life’s scariest transitions.
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✨ Every donation helps us place a Snug teddy and book into the arms of a child who needs it most.
Snug’s First Night 🧸🌙
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Snug’s First Night tells the story of a little teddy on his very first night with a child in care. Told from Snug’s perspective, the story gently follows his journey as he experiences the emotions of his new friend: uncertainty, fear, and curiosity about this unfamiliar world.From bedtime routines to the quiet moments when a child might feel scared or alone, Snug is there, a comforting presence, a listening ear, and a steady companion. The story helps children see that it’s okay to have big feelings, and that even small things like a teddy or a familiar routine, can bring reassurance. At the front of the book, you’ll find a special message for children, reminding them that they are brave, loved, and not alone. There’s also a journal section at the back, inviting children to express their feelings, draw, or write about their own experiences, helping them process emotions and celebrate small victories.Snug’s First Night isn’t just a story, it’s a toolkit for comfort, understanding, and connection during a challenging time. Every copy purchased also supports the Snug Project, donating a book to a child in care, spreading reassurance and warmth even further.
Attachment & Relationships
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At its core, the Snug Project is about building secure relationships, even when life feels uncertain.
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Children in care have often experienced fractured attachments. Snug offers a consistent, non-judgmental companion that can help:
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Soothe separation anxiety
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Reinforce emotional security
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Encourage relational trust
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Support co-regulation with carers and professionals
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Snug acts as a transitional object, easing the stress of change and offering children a way to externalise emotions safely. When introduced intentionally by carers, Snug can become part of the therapeutic relationship-building process.
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Professionals and foster carers will find Snug helpful in:
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Creating shared moments of connection
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Supporting bedtime and calming routines
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Acting as a safe prompt for difficult conversations